Our Blogs

Coronavirus COVID-19 Update

As a result of the events of the last week or so, Distinctive People has adapted and continues to work in a different but fully engaged way with all our clients. We are currently providing expertise to over twenty organisations with projects that include reward, recruitment, organisational change, leadership development and operational employee relations support.


Our agility means that we have been able to work with each client in a way that meets their specific needs, comply with their COVID-19 policy, and maximise the new technology we have invested in with partner organisations. A big thank you to:


Willo @willotalent

Mathew Syed Consulting @MatthewSyedTeam

BrightCollie @BrightCollie

who have collaborated to enable us to add even more  collective value.


Our focus is on our clients, and your unique needs dictate how we continue to meet your requirements.  We will remain agile to ensure that outcomes are delivered within agreed deadlines and will adapt our expertise to ensure we continue to add value to you and your organisation – in line with our Distinctive approach. We appreciate that these are challenging times for all – if we can help in any way do give us a call – we’re always happy to talk!


To adapt is to thrive – stay safe!

The changing world of housing and care

Remember the old days when career development involved committing yourself for life to a particular function or discipline and convincing yourself that the only way is up?

Image 1

The world has changed – and that includes housing and care.

The breadth of career opportunities that now exist are almost unlimited, and in many instances make a ‘vertical progression’ approach as outdated as the horse and cart.

In fact, the horse and cart analogy is a good one – you wouldn’t try to get a horse to push the cart, so put yourself in the driving seat and ensure the horse pulls your cart to wherever you want to go.

The Distinctive career management model is simple yet powerful, changing the mindset to focus decision making on ‘feel and value’ as opposed to ‘what and how’.

Image 2


It’s been said that passion is the difference between having a job and having a career – and this is true.

Identifying your passion – however irrelevant it may appear to be – is the start of your career development journey.

Dig deep on this – really think about what you are most interested in, and what do you most engage in – because Interest + Engagement = Passion.


Having defined your passion, consider dispassionately your strengths – and get feedback from others on this.

What are you great at? What do people come to you for?

The Strengthsfinder Exercise can be helpful here as it encourages you to reflect on aspects you wouldn’t normally consider. You need to believe in yourself and what strengths you bring.


What Reward do you look for from your career? Is it financial or status driven? Do you want flexibility and balance?

Are you motivated by prestige, recognition, and validation? Or do you want to make a difference and advocate for a cause?

Again, honesty with yourself is important here, as this will define the type of role and organisation that will fit best for you.


And finally – where are the opportunities that may meet your needs? Look around the sectors and organisations that potentially interest you based on your analysis of the above three factors.

Talk to successful individuals in these organisations to understand what has driven their career and how to access opportunities. And network to build your reputation.

In summary, what drives most people is what sits within.

Successful career planning needs to start from the opposite end of the traditional spectrum, so the Distinctive approach is aimed at identifying what lights your fire and then shaping your plan around your drivers.

Allow your passion to become your purpose, and it will one day become your profession.

Article originally published on: 24Housing 

Written by: Denise Kirkham

Matthew Syed Consultancy Accredited Partner

DP Full Logo

Mindset Advantage

Distinctive People are very proud to announce that we have been appointed as a Matthew Syed Consulting Accredited Practitioner – one of only two distinctive Partners in the UK’s Growth Mindset partner programme. Matthew Syed is an author and highly acclaimed speaker in the field of high performance. He has written six bestselling books on the subject of mindset and high performance, is a multi-award-winning journalist for The Times and a regular contributor to television and radio. In his previous career, Matthew was the England table tennis number one for almost a decade.


The Mindset Advantage tool has been designed by the Matthew Syed team as a key to identify Growth Mindset. It is the only BPS accredited and validated psychometric tool available today that is designed specifically to measure and build a growth mindset at an individual, team and organisational level. As Accredited Partners, and through the use of the Mindset Advantage Psychometric tool, we can now work with organisations to unlock untapped potential in individuals and teams, driving innovation and agility to secure a future-proofed environment. Follow the link below to watch Matthew saying more about Growth Mindset: – View Video Here


We are very much looking forward to working with Helen and the whole team at Matthew Syed Consulting – watch this space for more information!

Another exciting Distinctive partnership – Willo Talent

DP Full Logo


As part of our drive to disrupt the executive recruitment process, we are very pleased to announce a further new partnership with Willo – a video interviewing platform connecting talent with opportunity through technology.


When used to replace those interminable candidate supporting statements, Willo offers a seamless 24 hour user experience that really helps potential candidates put across what they have to offer quickly and easily, with the flexibility to submit video interviews day or night, on any device, anywhere in the world. The benefits to our clients in speeding up the process and discovering top talent earlier are clear!


We are looking forward to working with Euan and the team as they continue to push boundaries and further develop this new and innovative tool to reflect streamlined and candidate focused recruitment practice.


A Distinctive new design & branding partnership!

DP Full Logo

Bright Collie Final Logo

We are delighted to announce that we are now working in partnership with Bright Collie for all our design and branding needs.

With their strapline of ‘Lead. Don’t Follow’ this group of bright people with bright ideas are just what we were looking for in a design partner. They mirror our approach in working collaboratively – and they produce creative designs underpinned by strong commercial awareness. Bright Collie will be working with us to produce client communication, information packs, adverts and social media visuals – so we and our clients can be confident of high quality and impactful communication to deliver results.

Distinctive People look forward to working with Huw and the team!

Building a Great Story through Brand

‘Brand’ – is it just the latest HR and OD buzz word, or an increasingly important business driver? Employer branding relates to an organisation’s reputation as an employer – it’s the way organisations differentiate themselves in the job market, enabling them to recruit, retain and engage the right people. A strong employer brand helps businesses compete for the best talent and establish credibility. An increasing focus is emerging however on Employee Branding – what your employees Read more

Pay & The Illusion of Equality – When is a Gap a Hole

For years, forward thinking and responsible employers have been carrying out Equal Pay Audits to assess compliance with pay equality legislation. In many sectors the outcome will have resulted in Boards and Executive teams congratulating themselves on their equality credentials. Read more

The Future of Work is History

It’s the topic of our times – The Future of Work, and the impact of increased technology. But hasn’t that been the case throughout history? So, what’s different about the times we live in? It could be argued not much, other than speed and connectivity. ……Ok, so that is a key difference. Read more